Baptist Health little Rock Primary Care Campaign

Campaigns for Primary Care have the tendency to be a bit dry. How many different ways can you say “Find a doctor for you and your family?” For this campaign for Baptist Health Little Rock, we wanted to tackle that issue head on.

This concept uses alliteration and colorful illustrations to deliver a simple, clear message of the range of care you can get at Baptist Health’s primary care locations. The text illustrations were created digitally in Photoshop using textured layers (with help from a Wacom Tablet) to give depth and color. The below images give a visual of how they were put together: