To say that this campaign had a lot of eyes on it from the beginning would be an understatement. Our sales and strategy team did a lot of work to earn the business of the prominent healthcare system of NewYork-Presbyterian. This was our first full creative campaign and the pressure was on our team to deliver impressive concepts.
Our winning concept was lovingly referred to as the “text message concept”. It took a lighthearted approach at showing the clingy nature of joint pain. The pain is always there, day or night, lurking under every activity you do. This toxic relationship can be broken with the correct orthopedic intervention and treatment found at NewYork-Presbyterian. We showed that in the form of a text message conversation, since it would be an engaging and fun visual for the audience across all of the different channels.
Applying the concept for all of those different digital and print channels was an additional challenge for our team to write, design and eventually animate. This will always remain one of my favorite projects to work on because of the amount of work that went into it and the success we had in winning the client over with a creative concept.
Form Factor: 5×8″ Postcard
Versions: Hip, Knee
Versions: Marketing Automation Flow based on Risk Factor for Joint Pain
Type: Facebook/Instagram
Versions: Hip, Knee
Type: HTML5 Animated
Versions: Hip, Knee
Link to animated ads: http://healthgradesproofs.com/NYP/NYP8100/20200624/index.php
