Wellstar Orthopedic Campaign

The goal of this multi-channel campaign was to promote Joint Replacement service for Wellstar at Windy Hill Hospital. The CTA was centered around a Hip & Knee HRA (Health Risk Assessment) to generate awareness of joint replacement services at Windy Hill Hospital and ultimately drive downstream joint replacement encounters.

The concept speaks to empowerment. We wanted the recipient to realize that enough is enough, that it’s time to take action and get past their joint pain. Windy Hill Hospital can help them overcome this limit and get them back to the activities — and life — they’ve been missing out on.

The creative for this campaign was especially important because this was one of Wellstar’s first campaigns using their new brand guidelines. The bright color palette and curved shapes gave us the opportunity to push the layout designs to incorporate those elements and pair them with engaging, portrait style imagery.